How to Make Money as a Content Creator: Personal Video Greetings as Extra Income

Let's be honest from the start: there is no single way to make a living from content, and most creators don't rely on one source. Algorithms change, campaigns come and go, and what worked last month won't always work next month. That's why creators who build steadier income usually combine several channels.

• Brand collaborations: sponsored content, ambassadorships or campaigns. They depend on the fit between your audience and the brand, and usually involve negotiation.
• Platform monetisation programmes: ads, creator programmes and gifts during live streams. Terms vary between platforms and over time.
• Your own products and services: merch, workshops, paid content or live shows.
• Personal video greetings: your followers, or their parents, order a video from you for a specific occasion and pay directly.

The monetisation programmes of YouTube, TikTok and Instagram are subject to eligibility terms the platforms set themselves, and they are updated often. It's worth checking the current terms directly in the app rather than relying on something you once heard.

In a small market like Israel's, brands usually look not just at follower counts but at engagement and audience fit. A creator with a small, loyal audience can be just as interesting as one with a huge following, but working with brands takes time, coordination and sometimes patience.

Meanwhile, there's something your audience is already asking for: to wish their little brother happy birthday, to cheer on their friend before an exam, to poke fun at their dad on his birthday. That's exactly where personal greetings come in.

A personal greeting is a simple deal between a creator and their audience. No brand approval needed, no dependence on a video getting reach on a given day, and you set the price.

• You set the price and the delivery time: 24, 48 or 72 hours, plus rush delivery for an extra fee if you like.
• You record when it suits you, at your own pace, within the delivery time you chose.
• Requests arrive already screened automatically, and roast requests are also checked by a person.
• You may decline a request that isn't right for you, and the buyer gets a full refund.

And to be straight about it: this is extra income, not a replacement for everything else. How much it brings in depends on your audience, the price you set and how much you tell your followers about it.

1. Open a creator profile for free: no sign-up fee, no commitment, 18+.
2. Connect your YouTube, TikTok, Instagram or Twitch channel to prove the account is yours and get a verification badge.
3. The team approves your profile, and from then on orders can come in.
4. Accept a request, record and upload. The video reaches the buyer on their order page.
5. Your earnings are credited as soon as the video is delivered, and you withdraw them to an Israeli bank account. Your identity and age are verified before your first payout.

You keep 80% of every greeting. The 20% platform fee covers:

• Secure payments and refunds to buyers.
• Automatic screening of every request.
• Customer service and handling cancellations.
• Video hosting and delivery.
• Your profile page, verification badge and real reviews.

All the details, including creators' frequently asked questions, are on the for creators page.

There's no single right price, but there are a few questions worth asking before you decide.

• Who will pay? If your audience is young, the person ordering is usually a parent, since only 18+ can order and pay. Price it like a gift a parent would be happy to give.
• What do similar creators do? Browse the creator list in your category and see how others price.
• How much time will you put in? A good greeting means reading the request, thinking for a moment and recording. Factor that in.
• Rush delivery? If you can commit to 24 hours, offer it for an extra fee. If not, better to skip it.

Want to understand how buyers think about price? In the guide how much a personal video greeting costs we explain exactly what affects it.

Buyers recommend you and come back when they feel the greeting was made for them, not off a production line. A few simple habits make the difference:

• Read the request twice before you start, and note the personal detail.
• Say the name right at the start, pronounced the way the buyer asked.
• Don't read out the personal detail; react to it, laugh with it, make it your own.
• Good light and clean sound: a window facing you and a quiet spot are enough.
• A request that doesn't feel right to you? Better to decline than to record a greeting half-heartedly.

Your audience won't know they can order a greeting unless you tell them. A few ways that don't take much effort:

• Put a link to your profile in your bio, on every network.
• Post a story or a short video explaining that people can order a personal greeting from you, and for which occasions.
• When a buyer allows a video to be shown on your public profile, share it. There's no better advert than a real greeting.
• Mention it ahead of busy seasons, like bar and bat mitzvah season, the end of the school year or the holidays.
• Give every greeting your full attention: a name said correctly and one personal detail earn a good review, and good reviews bring more orders.

It also helps to know the other side: the guide to writing a greeting request shows what buyers are asked to write, so you know what to expect.